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About Us

The mission of OAA is to generate action in our communities, matching key health experts, education, and programming, designed to deliver a positive impact on lifestyle, life quality and life choices, removing one barrier at a time, thus giving each individual power and control over his or her own life. The OAA mission is to become "boots on the ground" educating within the  underserved communities, generating "Our MOVE.ment" of each one reach one, each one teach one (Reset of the Mindset). The target audience for our OAA underprivileged/under-served community members has an emphasis on 5th-12 graders via our Awareness Bound Youth Health and Wellness educational programming. 100% of all funds raised goes to funding our youth educational programming and keeps our community awareness activities free or donation based (no set entry fees).

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Rosemary Parson

Rosemary Parson is OAA's Board President and Co-Founder of OAA.
Rosemary previously served on several community boards, including Children and Families of Iowa, The Des Moines Community Foundation, Pyramid Theatre, Des Moines Performing Arts and the YMCA of Greater Des Moines. Currently, Ms. Parson serves on the The Des Moines Arts Center board and actively mentors young-adult students in the areas of financial literacy, banking, education and character. In 2022, Ms. Parson was elected to the corporate board of West Bank, West Bank corporation, Inc. and Hubbell Realty as an independent director. Ms. parson studied at Ball State University and is a Fellow, Life Management Institute(FLMI).   She is the Senior Vice President of Policy Administration and Community Relations with EquiTrust Life Insurance Company.  She developed and sourced cross-functional units from Call Centers and Claims to Tax Administration, as the organization grew to over $20 Billion in assists under management. Prior to joining EquiTrust, Rosemary held executive positions with CNO Financial Group (formerly Conseco, Inc.) in Carmel, IN.  Ms. Parson was recently inducted into the Iowa Insurance Hall of Fame for her remarkable achievements of industry excellence over the years and is the first female African American to receive this prestigious award. Ms. Parson enjoys public speaking, family, youth mentorship, golf and is a past Business Record Women of Influence Honoree and was selected as a 2019 U.S. Army War College  Action Al Security Seminar (19) leadership participant.

Candace Oates

Ms. Oates is OAA's Board Vice President and Co-Founder of OAA
Candace holds a bachelor's in International Advertising and Marketing from Ball State University and is currently working on her MBA.  She holds 3 American Council of Exercise (ACE) Certifications as a Personal Trainer, Group Fitness Instructor, and Health Coach. Ms. Oates has also certified as a life wellness coach, women exercise and metabolism specialist, TRX Suspension coach, landline coach, strength bands coach, kettlebell coach, Total Body Transformation specialist, Form and Function Consultant, and a registered Diabetes Prevention Specialist. Candace received her certificate as a Motivational Speaker at the International Association of Professions Career College.  Ms. Oates is a certified Yoga Instructor, Barre Instructor, and has previously taught Silver Sneakers and water aerobic classes. Ms. Oates holds monthly in person and Zoom Health Coaching sessions with an emphasis of the importance of living a healthier well-balanced lifestyle. Ms. Oates teaches the Colorado based youth educational health and wellness program, Awareness Bound, on behalf of OAA. 

** I am so grateful to be honored as a 2024 Top Professional by Marquis Who's Who of America. Click/touch this sentence to read the article. 

Ardis Kelley

Mrs. Kelley is OAA's Board Treasurer.

Ardis E. Kelley is Chief Strategy Officer (CSO) for the Federal Home Loan Bank of Des Moines (“the Bank”). As CSO, Ardis managed the corporate strategy department and led the Bank’s corporate strategic planning activities.  Currently, Ardis collaborates with the Bank’s Members, Enterprise Risk, and Operations divisions to develop strategies and initiatives that promote member’s usage of the Bank products and services. Prior to her role as CSO, Ardis served as Senior Vice President and Chief Accounting Officer since joining the Bank in 2012.


Outside of the Bank, Ardis serves on the Executive Committee and is Audit Committee Chair of the Finance Council of the Catholic Diocese of Des Moines, and is a member of the Board of Directors for several organizations dedicated to engaging the Des Moines community through arts, culture, community development, and wellness.


Prior to joining the Bank, Ardis had leadership roles in accounting and finance in Chicago, Illinois, Cedar Rapids, Iowa, New York City, New York, and Los Angeles, California.


Ardis is a CPA and received her undergraduate degree in Linguistics and Psychology from the University of California, Los Angeles and her Master of Accounting degree from the University of Southern California.

Jennifer McBride

Jennifer is OAA's Board Secrectary.

Ms. McBride I has been in the dental industry for 20 years, and as a Registered Dental Hygienist for the last 14. One of the biggest missions of her career is educating the public on oral health and how nutrition plays a major role within the mouth and the whole body. Exercise and nutrition have always been a priority in Ms. McBride's daily lifestyle and having the opportunity to share her knowledge for the benefit of others is a passion. Jennifer feels it is an honor to help guide and educate others on this journey of being on the OAA board of directors.

Holly Godfrey

Mrs. Godfrey Holds a board member  at large Position.

Holly holds a Master’s degree in Sociology from Colorado State University. She earned her Bachelor of Arts degree from the University of Southern Colorado. She has taught at Front Range Community College for more than 15 years. She teaches Introduction to Sociology, Sociology of Deviant Behavior, and Ethnic Studies. Holly has continued her education by participating in Writing Across the Curriculum, Active Learning Institute, Teaching with Purpose, and the Equity Academy for Instruction. She is a member of the Equity and Inclusion Council at FRCC serving on the instructional support committee. Holly has a passion for volleyball. She plays volleyball on the court, sand and in the grass. Holly has coached volleyball since 2008. She has coached children, teens, adultsand seniors. Holly has also volunteered with Special Olympics Colorado for more than 10 years. In her free time, Holly enjoys reading, hiking and gardening.

Board of Directors
Board meets quarterly

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Contact Us


Candace Oates - Executive Director Regional Program/Events Coordinator

Cell: 515-313-3057


Jennifer McBride - Regional Program/Events Coordinator

Cell: 515-954-9449

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